Subscribe Us

header ads

NEWS: Grammy Awards 2024: Afrobeat is now part of pop music - Grammy CEO.


Witness a paradigm shift at this year's Grammys as African music finally receives its long-awaited recognition. Traditionally dominated by Western music, the Grammy Awards have historically overlooked the rich diversity of African musical talents. However, recent years have seen a notable change with the introduction of categories specifically dedicated to African music, signaling a significant milestone in the Grammys' evolution. Join us as we delve into this groundbreaking shift and celebrate the inclusion of African artists in one of the music industry's most prestigious awards ceremonies.

The Grammys, one of the most esteemed music awards, are set to give African music the spotlight it deserves this Sunday by introducing its own category, recognizing its integration into mainstream pop music, according to Harvey Mason Jr., the man steering the awards.

Mason Jr. expressed his enthusiasm for the inclusion of the Best African Music Performance category, highlighting artists like Tyla, Ayra Starr, Burna Boy, and Davido among the nominees. While applauding this step forward, some critics argue that an award for African music should have been established much earlier. Ian Brennan, a Grammy-winning record producer renowned for his work with African artists, believes this recognition is long overdue, though a positive stride.

African musicians have indeed clinched Grammys in the past, notably with South African legend Miriam Makeba leading the way in 1966 for Best Folk Recording. Nigerian sensation Burna Boy also secured a win in 2021 for Best Global Music Album. However, Brennan points out a glaring omission in the Lifetime Achievement Award category, where African artists are notably absent.

Mason Jr. attributes the decision to introduce an Africa-specific award to the global prevalence of music from the continent, acknowledging its widespread influence. As the first black CEO of the Recording Academy, he has been dedicated to broadening the representation of popular music genres.

Acknowledging the Grammys' historical focus on American music, Mason Jr. emphasizes their commitment to evolving and diversifying, aiming to encompass music from regions beyond the Western world. The upcoming Grammys ceremony in Los Angeles will showcase a performance by Burna Boy, marking the inaugural appearance of an Afrobeats artist on the prestigious stage.

Source: bbc.com news

Post a Comment

0 Comments