Accra, Ghana – In a groundbreaking move, the Ghanaian fashion powerhouse FREE THE YOUTH, renowned for its disruptive streetwear, expands its creative territory into music with the release of their debut single, "Who Dat Boy?" The collective, celebrated in VOGUE, The FADER, and NATIVE, marks their musical debut in collaboration with LVRN Records/The Orchard, now available on all digital platforms.
Produced by Quantum, the 10-person strong Accra-based collective merges their influence in streetwear with the music scene, partnering with the continent's hottest talent. Teaming up with Kwesi Arthur, "Who Dat Boy?" seamlessly blends Afro sound with drill, poised to dominate social media 'fit check' videos.
"We made Who Dat Boy with our boy Kwesi Arthur, and it’s just one of those songs that we want the youth to rage to," expresses the collective.
Beyond music, the release of "Who Dat Boy?" symbolizes FREE THE YOUTH's commitment to empowerment and inspiration through a unique cultural narrative. Their mission to challenge conservative norms and liberate creativity in Ghana extends into the music realm, aiming to free the youth one beat at a time.
About FREE THE YOUTH:
FREE THE YOUTH, a pioneering community and movement, led by young creatives, champions the empowerment of African youth through the arts and street culture. Since its inception in 2015, the brand has transcended borders, garnering a strong cultural influence in Africa, Europe, and the USA. With avant-garde designs, limited edition releases, and international collaborations, FREE THE YOUTH has solidified its reputation as a leader in the African creative and streetwear scene.
Experience FREE THE YOUTH's debut single "Who Dat Boy?"
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