Nigerian music sensation Davido has officially announced his new partnership with Martell, one of the world’s most prestigious cognac houses. The artist took to his social media to share the exciting news, expressing his enthusiasm about the collaboration and hinting at bigger projects ahead.
“Proud to announce my new partnership with Martell. Big moves on the horizon just in time before we hit the road again. Let's get it!” he posted.
Martell, founded in 1715 by Jean Martell, is renowned as the oldest among the "big four" cognac producers, alongside Hennessy, Rémy Martin, and Courvoisier. Known globally for its premium quality, Martell’s flagship product, Cordon Bleu, introduced in 1912, remains one of the highest-selling premium cognacs in the world.
Now part of the Pernod Ricard group under the Martell Mumm Perrier-Jouët (MMPJ) division, Martell continues to make its mark in the spirits industry through high-profile partnerships and innovative campaigns.
This new collaboration signals another major milestone in the superstar’s growing influence both within and beyond the music scene.
Proud to announce my new partnership with Martell. Big moves on the horizon just in time before we hit the road again. Let’s get it! 5️⃣🥃 pic.twitter.com/3cBoD8tERm
— Davido (@davido) June 26, 2025
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